A pallet-management leader, rebuilt to win leads
ePallet runs Total Pallet Management for some of North America’s largest manufacturers — pallets, packaging, logistics, and reporting under one accountable team. Their old website undersold all of it. We rebuilt it to match the operation and turn visitors into qualified leads.
The redesign is live and the team is highly satisfied. Performance is still being measured — real numbers land here once the data matures.
One accountable team, a website that finally shows it
ePallet manages pallet programs coast to coast: sourcing and recovery, packaging supply, logistics, and the reporting that keeps it all accountable. The work is national in scale, but the previous website read like a local vendor — dated, hard to navigate, and quiet on the lead-generation front.
They came to us to modernize the site, give it a clear path from visitor to lead, and create a home for the things that move their business: current processes, services, and ongoing updates — including moving their email newsletter onto the site as a blog.
The site lagged behind the business
ePallet had outgrown its website. The operation had scaled across the country; the site had not kept up.
- A dated design that undersold the operation
The old site looked smaller than the business it represented and gave large manufacturers little reason to trust it with a national pallet program.
- No clear path to a lead
Visitors landed with nowhere obvious to go. There was no focused route from “interested” to a real conversation with the team.
- Services and updates were hard to find
Current processes, programs, and business news were buried or out of date, so the site rarely reflected what ePallet actually offered today.
- The newsletter lived only in inboxes
Their email newsletter never compounded on-site — none of that content was working for search or for first-time visitors.
A modern site built to convert
We rebuilt the site around two jobs: represent a coast-to-coast operation properly, and make the next step obvious for every visitor.
- 01A conversion-focused redesign
A modern homepage that leads with the scale of the operation — the manufacturers served, the programs offered, and the certifications that back them.
- 02Lead capture, wired in
A clear contact flow built around a short discovery call, with calls to action that route each enquiry to the right regional team instead of a dead-end form.
- 03Services and programs, made clear
Dedicated space for Total Pallet Management, pallet and packaging supply, recovery and sustainability, and ISPM-15 heat-treatment compliance — each easy to find and act on.
- 04Newsletter, moved on-site as a blog
We turned the email newsletter into an on-site blog so company updates compound as indexable content instead of disappearing into inboxes.
Results: coming soon
The new site is live and ePallet is highly satisfied with the result. Because the redesign is recent, we are still collecting performance and lead data — so rather than guess, we are holding the numbers until they are real. This page updates the moment they are.
Inside the redesign
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